Champaign Voices
Influencer Nation Sells Water With a Backstory; Tap Water Feels Insecure
Published: September 14, 2026
Bottled water brands leaned into origin myths and aesthetics while municipal water stayed cheaper and less photogenic. What do you think?
“My sink doesn't need a lore document.”
“If it needs a podcast, it's not water.”
“Marketing is dry. Drink the tap.”