Champaign Voices
Fast Food Chains Test Dynamic Pricing That Changes While You're in Line
Published: June 02, 2026
Restaurants experimented with prices that adjust by time and demand, ensuring your burger costs more because you had the audacity to be hungry at noon. What do you think?
“The dollar menu died and this is the funeral.”
“If the price moves, I'm reversing.”
“Just write the number in stone like a normal country.”